A Quick Introduction To Testing Methods for ... - Internet Marketing Axis

By Daniel on October 13, 2012

One unfortunate aspect of business on the net for so many marketers is they seem keenly focused on doing the bare minimum. Maybe there is a ring of truth that humans are inherently lazy, but I am not so sure about that. So implementing testing in your marketing definitely represents doing more in your business. But the potential ROI can be huge and a total game changer for you. The almost funny part of this is that testing is not hard to do; in fact it is super easy to do. Give it some thought and decide you will start employing testing in your business.

Most who are new to online marketing have never heard about the A/B split test method. Most probably have no clue or idea about why testing is so important, either. In a small nutshell, testing is the only way to find out what works better than something else and then improve conversion rates. The standard approach is to make a blog, site, or landing or squeeze page and then just send traffic to it. But imagine how much better your results will be when you use simple A/B split testing. All you do in that case is alternately display two pages that only differ in one way. Maybe the headline is different, but you test that and see which one performs the best.

The way you can display two different pages in an alternate fashion is with the simple URL rotator script. This is a software script that is usually based on PHP, but it is simple and very easy to set up. Then once set up and ready for action, you can just hit refresh and watch the pages alternately display. You use a rotator script when you want to employ A/B split testing. These types of scripts can be found for free, or you can buy better ones with more features. Whichever one you choose, just be sure you begin testing in this way in your marketing funnel. This kind of simple testing can totally transform your business and make it more profitable.

Two different headlines for the exact same page ? that is the scenario. Maybe the headlines are different only by one word or one phrase, but there is a chance that one of them will outperform the other. That is what you have to find out, and it really is an imperative that you do this if you are serious about your business. Squeeze pages are great for split testing because you can seriously up your conversions. In fact, this is the one and only way you can do that. You have to send enough traffic to the page you are testing, and then statistical sampling comes into play. The larger the sample, the more accurate your results.

There are other more sophisticated testing methodologies used in web business. But the A/B can be very powerful and give you great results despite the simplicity. It is recommended you learn more, but there really is not much more to it. Split testing is terrific for just about any kind of marketing method you decide to use.

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