ChoicePass Launches Android App: Think Yelp App For Corporate Perks

ChoicePass is bringing its corporate perk management platform to smartphones starting today, with the launch of its Android app. Co-founder Kyle Hui says his goal is to "make HR sexy again." Specifically that means helping small companies participate in perks programs that they couldn't afford on their own, while moving larger companies' perks into the cloud, freeing them from corporate intranet pages that no one knows about or uses. It's a similar in a lot of ways to what BetterWorks is trying to accomplish, but Hui says that since BetterWorks doesn't have mobile apps (yet), this is a big differentiator.

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