Facebook Ups The Mobile Ante Again; Buys Mobile Loyalty, Rewards Startup TagTile

This just in: Facebook has closed another deal, and as with Instagram it's in mobile again. They have bought TagTile, a mobile-based customer loyalty, management startup, for an undisclosed sum. After the $1 billion, 40-million user blockbuster of Instagram, this looks like a return to the smaller, acqhire buys that Facebook is more known for making. ?We?re happy to confirm that TagTile?s founders are joining Facebook, and that Facebook is acquiring substantially all of the company?s assets. We?ve admired the engineering team?s efforts for some time now and we?re excited to have them join Facebook," the social network said in an emailed statement.

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