How to Make Money Online With List Building ? Lessons Learned ...

A lot of people think that since I am well-known for my internet marketing businesses now that I have always known how to make money online. Nothing could be further from the truth. I have been an entrepreneur pretty much my entire life but I started off in a much more traditional way, offline. List building is my specialty, what I am known for, and a lot of what I learned about list building online I actually learned from my offline businesses.

It really isn?t that important what I did offline, but truth be told I sold salsa. I started the business out of my dorm in Vermont but I sold my salsa all over New England. My business wasn?t very profitable even though I made lots of sales. I made the decision to just shut my business down.

After I shut down the business I realized I could have taken a different approach. Because I had a list of very happy customers I could have made money from that list instead of just basically flushing the list away.

Here?s what I could have done. What if I had gone to a competitor and told them I was considering closing up shop. They might not have cared, right? Do you think I might have gotten their attention if I had shown them some facts and figures? What if I had been able to show them I had a list of paying customers, customers who regularly bought my salsa, by the caseload.

Then what if I offered to sell them my business? Not the salsa, not the ingredients, not even the recipe. What is I were to sell them my list of customers, my biggest asset. The one I basically ignored when I just closed the business.

I could have even sweetened the deal by offering to do a letter of introduction, telling my customers that I am shutting down because this company has a better product.

I think that would have really gotten their attention!

At that point I could have negotiated selling this asset for a flat fee, but being a smart business guy and knowing my business and my customers, I would rather come from a different angle. What if I had offered to give them the asset in exchange for a percentage of the profit they earned from my former customers.?That would be a great deal for them, no money out of pocket. It would have put any risk on my shoulders.

Chances are pretty good they would have gone for it. And if they had I would be making a lot of money every month from that deal! By using my list in that way I would have taken the relationship I had built up over time and leveraged it into thousands of dollars in revenue each and every month.

Remember this lesson. Apply offline lessons to your online business and be creative when it comes to your list. Remember ?the money is in the list?, treat it like the valuable asset that it is and you can use it to make you lots of money for years to come.

Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder, self-made millionaire and well-known for his ListBuilding Club. The ListBuilding Club is the premier source of list building information for home based internet marketing businesses. Join Tellman and the Overcome Everything team as they teach thousands of people about list building and how to make money online. To learn more about the ListBuilding Club, please visit http://ListSpeed.com/

Author: Tellman Knudson
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Source: http://e07.net/how-to-make-money-online-with-list-building-lessons-learned-from-offline-businesses/

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